{
  "brand": "Coral Way Capital",
  "abbreviation": "CWC",
  "version": "2026-07-29",
  "status": "canonical",
  "canonical_urls": {
    "human_guidelines": "https://coralwaycapital.com/brand/",
    "machine_readable": "https://coralwaycapital.com/brand/brand.json",
    "agent_context": "https://coralwaycapital.com/brand/agent-context.md"
  },
  "positioning": {
    "category": "AI systems for critical business operations",
    "audience": "Established companies operating in Mexico with costly manual revenue or document workflows",
    "statement": "Coral Way Capital turns costly manual operations into governed production AI systems with fixed scope, measurable economics, and clear human authority.",
    "short_description_es": "Convertimos procesos manuales costosos en sistemas de IA en producción, con alcance fijo, economía medible y autoridad humana.",
    "short_description_en": "We turn costly manual workflows into governed production AI systems with fixed scope, measurable economics, and clear human authority."
  },
  "identity": {
    "concept": "Operating Registry",
    "logo_name": "Double Echo",
    "logo_meaning": {
      "outer_frame": "The operating boundary of the organization.",
      "inner_frame": "The workflow made explicit, governed, and repeatable.",
      "coral_square": "The visible authority point where a consequential decision or handoff occurs.",
      "right_opening": "Forward movement and controlled transfer."
    },
    "assets": {
      "mark_dark": "https://coralwaycapital.com/brand/assets/double-echo-mark-dark.svg",
      "mark_light": "https://coralwaycapital.com/brand/assets/double-echo-mark-light.svg",
      "mark_dark_png": "https://coralwaycapital.com/brand/assets/double-echo-mark-dark.png",
      "mark_light_png": "https://coralwaycapital.com/brand/assets/double-echo-mark-light.png",
      "horizontal_dark": "https://coralwaycapital.com/brand/assets/double-echo-horizontal-dark.svg",
      "horizontal_light": "https://coralwaycapital.com/brand/assets/double-echo-horizontal-light.svg",
      "stacked_dark": "https://coralwaycapital.com/brand/assets/double-echo-stacked-dark.svg",
      "stacked_light": "https://coralwaycapital.com/brand/assets/double-echo-stacked-light.svg",
      "wordmark_dark": "https://coralwaycapital.com/brand/assets/double-echo-wordmark-dark.svg",
      "wordmark_light": "https://coralwaycapital.com/brand/assets/double-echo-wordmark-light.svg",
      "favicon_svg": "https://coralwaycapital.com/favicon.svg",
      "favicon_png": "https://coralwaycapital.com/favicon.png",
      "favicon_ico": "https://coralwaycapital.com/favicon.ico",
      "apple_touch_icon": "https://coralwaycapital.com/apple-touch-icon.png"
    },
    "minimum_digital_sizes": {
      "mark_px": 24,
      "full_lockup_px": 120,
      "favicon_px": 16
    },
    "clear_space": "Keep clear space around the lockup equal to the width of one outer-frame stroke."
  },
  "color": {
    "rule": "Use semantic tokens. Coral is functional emphasis and the logo authority point; verified green is reserved for verified, approved, or controlled states.",
    "dark": {
      "background": "#0c1714",
      "surface": "#13231e",
      "surface_raised": "#1a2c25",
      "text": "#f2e9d8",
      "text_secondary": "#b7c1b8",
      "border": "#3c554a",
      "border_strong": "#d8d3c7",
      "accent": "#ff784f",
      "accent_hover": "#ff9a78",
      "accent_soft": "#4b2b22",
      "verified": "#88c9a1",
      "verified_soft": "#1f3b30",
      "focus": "#ff8d69"
    },
    "light": {
      "background": "#f3efe5",
      "surface": "#dfe5dd",
      "surface_raised": "#fbf8ef",
      "text": "#13221d",
      "text_secondary": "#4b5d55",
      "border": "#aeb9b1",
      "border_strong": "#13221d",
      "accent": "#ba4528",
      "accent_hover": "#96351f",
      "accent_soft": "#efd3c7",
      "verified": "#1f6b50",
      "verified_soft": "#cee3d6",
      "focus": "#d55836"
    }
  },
  "typography": {
    "primary": "Archivo",
    "fallback": "Arial, sans-serif",
    "source": "https://fonts.google.com/specimen/Archivo",
    "weights": [400, 500, 600, 700],
    "display_guidance": "Use Archivo's variable width and weight for compressed, square-edged display typography. Keep body copy at normal width.",
    "wordmark": "Archivo 700, uppercase, manually typeset; do not use image-generated lettering."
  },
  "shape_and_motion": {
    "shape": "Square-edged, measured, architectural. Production Registry controls and objects use zero radius.",
    "motion": "Motion must explain system behavior. Pause when hidden or offscreen and provide a legible reduced-motion state.",
    "avoid": [
      "Neon glow",
      "Glassmorphism",
      "Decorative gradients",
      "Rounded card grids",
      "Ambient particles without system meaning",
      "Robots, brains, circuits, and generic AI imagery",
      "Decorative Mexican motifs"
    ]
  },
  "voice": {
    "traits": ["authoritative", "precise", "warm", "grounded", "outcome-oriented"],
    "principles": [
      "Lead with the operational outcome.",
      "Use concrete nouns and active verbs.",
      "Separate verified facts from inference.",
      "Describe systems, controls, economics, and ownership clearly.",
      "Make the client the operator and owner of the resulting system."
    ],
    "avoid_words": ["revolutionize", "cutting-edge", "synergy", "best-in-class", "disrupt", "utilize"]
  },
  "claims": {
    "approved_numeric_credentials": [
      "Each founder has more than 15 years of project-building experience.",
      "Coral Way Capital has deployed more than 15 agentic workflows to production."
    ],
    "rules": [
      "Do not invent clients, outcomes, biographies, credentials, team size, certifications, security capabilities, uptime, ROI, testimonials, or delivery commitments.",
      "Public work examples may describe only capabilities visible on approved public pages.",
      "Do not infer client outcomes, adoption, usage, or impact metrics.",
      "Add a claim only after evidence and publication permission are documented."
    ]
  },
  "implementation": {
    "web": {
      "framework": "Static HTML with inline CSS and JavaScript",
      "color_requirement": "Use CSS custom properties for every interface color.",
      "theme_requirement": "Support both Registry light and dark themes.",
      "logo_requirement": "Use the appropriate Double Echo asset; never redraw or approximate it in CSS."
    },
    "agent_instruction": "Read this JSON and agent-context.md before creating a CWC-branded artifact. Treat URLs and asset geometry here as canonical. Ask before introducing new claims, colors, typefaces, logo variants, or visual motifs."
  }
}