Clear space and size
Keep clear space equal to one outer-frame stroke. Use the symbol at 24px or larger in interfaces. The optimized favicon remains valid at 16px.
Canonical identity / Version 2026.07
Operating systems need visible authority.
Double Echo is the Coral Way Capital identity: an organizational boundary, a governed workflow, and one explicit authority point. This page is the source for humans; structured agent context is available alongside it.
01 / Identity
Double Echo
The outer frame represents the organization. The inner frame represents the workflow made explicit and repeatable. The coral square is the visible point of authority. The right-side opening signals controlled transfer and forward movement.
02 / Assets
Use, do not redraw.
SVG is the canonical format. Choose the variant named for its background. The wordmark is manually typeset in Archivo; no generated lettering is part of the identity.
Dark backgrounds
SymbolSVG ↓ Symbol, 512pxPNG ↓ Horizontal lockupSVG ↓ Stacked lockupSVG ↓ WordmarkSVG ↓Light backgrounds
SymbolSVG ↓ Symbol, 512pxPNG ↓ Horizontal lockupSVG ↓ Stacked lockupSVG ↓ WordmarkSVG ↓Never alter the mark
Do not rotate, round, animate, stretch, outline, add effects, change proportions, move the authority point, or place the wrong variant on a background.
03 / Color
Structure first. Signal second.
Forest green and limestone carry the identity. Coral is functional emphasis: the authority point, primary action, or focus. Verified green is reserved for states that are genuinely verified, approved, or controlled.
- Registry dark
- #0c1714
- Limestone text
- #f2e9d8
- Authority coral
- #ff784f
- Registry light
- #f3efe5
- Forest text
- #13221d
- Authority coral
- #ba4528
04 / Typography
Archivo, with discipline.
Archivo is the single canonical family. Use variable width and weight to create compressed, square-edged display type. Keep body copy at normal width, generous line height, and regular weight.
Display
Archivo 650–750, condensed when scale requires it, tight leading, negative tracking, uppercase only when the message benefits from registry-like force.
Body and interface
Archivo 400–600 at normal width. Labels use uppercase with generous tracking. Data uses tabular numerals. Do not introduce a decorative serif or monospace to imply sophistication.
05 / Voice and evidence
Specific enough to trust.
CWC sounds authoritative, precise, warm, grounded, and outcome-oriented. Explain the operating constraint, control model, economics, authority, and ownership without hype.
Write this way
- Lead with the operational outcome.
- Use concrete nouns and active verbs.
- Make the client the operator and owner.
- Separate verified facts from inference.
- Prefer evidence over superlatives.
Evidence guardrail
Approved numeric credentials are limited to each founder having more than 15 years of project-building experience and CWC having deployed more than 15 agentic workflows to production.
Never invent clients, outcomes, biographies, credentials, team size, certifications, security capabilities, uptime, ROI, testimonials, or delivery commitments.
06 / Agent handoff
Build from the source.
Agents should read the machine-readable specification and agent context before producing CWC-branded artifacts. Those files contain canonical asset URLs, tokens, voice rules, implementation constraints, and evidence boundaries.